So, you’ve joined your direct sales company, and you’re excited and ready to get started. Your first step? Branding. And, more importantly, branding consistency. In this episode, Brenda talks about the importance of branding consistency in direct sales and across social media and offers tips to help you achieve it.

Branding Consistency in Direct Sales and Social Media

Hey guys it’s Brenda Ster from Sassy Suite.

We help direct sellers not be spammy in their business with their social marketing.

So hey all month of April we’ve been talking about design and style and branding. So now let’s go ahead and put all these pieces together. How do we make your branding look consistent across your social presence? How do you make it look consistent across your channels?

Now this is where we start to put all these little elements together and we say “okay you’ve chosen your colors, you’ve decided out your narrative, you’ve looked at your fonts, you’ve chosen some design elements or some objects for consistency…” now you start to use them in your assets.

So every time you make graphics, you’re using elements from your own design board. Every time you post any written copy anywhere, you’re using the same elements of your tone and your emotional association.

You’re changing your cover photos across your facebook group or your Facebook page to match your new branding. You’re using profile pictures that are consistent across your branding.

So, when you start to put together the whole piece of your design and your branding, anywhere somebody finds you — whether it’s on Facebook or Instagram or Pinterest or YouTube, your logo and your design and your elements and your copy and your colors — look consistent they recognize you because they see your look, not simply the brand that you sell but your personal brand, woven across your social marketing.

So our challenge now is how do we put these pieces together? How do we make sure that your business cards and your catalogs and your stickers and your email signature and your follow-up notes and your written copy of your social assets and your Instagram posts and your Facebook posts and your blog posts all look the same? By starting with a basic style board or a design board.

Now if you have not done the Suite’s free mini-course yet on how to create your own design board, I’m gonna put the link right below this video. Make sure you grab it okay sassysuite.com/minidesignboard.


And you can get those elements all put together into one visual aesthetic so that you can start to use those across your own social marketing.

Here’s the benefit of why this works.

People are very visual. Most of us are on our phones. We’re scrolling on her phones, we’re scrolling on Facebook, we’re scrolling on Instagram…and when we see something the very first thing we recognize is our visual appeal. The visual appeal of what we’re seeing. And the more consistent your visual appeal is, the better chance you have of making a connection to someone who says, “I recognize that design. I recognize that color, that font, that look.”

Even if I don’t know exactly who she is, I recognize it.

The more recognizability you have, the better chance you have of establishing a relationship with that connection. You’re building your brand.

So, we start to weave these elements together across your channels. You really are only then using elements from your own design board. You’re using the two or three fonts, the three or four colors, the objects, the elements, the emotional tone. You’re putting these things together and creating your look. We start to weave that across all of your social content and build it into your consistency so that your social content looks like you.


So if you have not grabbed our Suite course yet called Create Your Own Design Board, it’s free — it delivers via email — and it’s an email mini-course to help you get your design set up. And you will build a gorgeous design board when you’re all done. And there’s a bunch of examples inside the course that you’ll see as we deliver it via email.

So if you have not done that, yet grab it now — get started — and hey if you’re not yet over in the Socialite Suite, come on over there and join us thesocialitesuite.com, and I’ll see you next time.

See in the suite, guys! Hope you’re having a great day!

Working on your direct selling marketing strategy, and want reliable information to help untangle all this? Join us in our new and free group Elite Kickstart: Next Level Collaboration for Direct Sales Success. See you there!


Branding Consistency in Direct Sales and Social Media podcast episode title overlay

Sign up to Get your Free Kickstart Workbook

Tired of scrambling to meet your goals? Hate feeling guilty for asking your friends to buy from you and help you reach your goals? Need a roadmap to show you how to get from where you are to where you want to be?

My Kickstart Workbook will show you the exact path you need to take to reach success in direct sales. And it's free!

Pop your email below and I'll send you the workbook right away!

Want More?

You're in! Go check your inbox for your book.

3Ps EBook Mockup Ad for Site

Just what are the 3Ps?

My signature content strategy!

Learn how to build a solid content strategy your audience will love to engage with.

Just pop your email address in the form and I will send it right over!

Want More?

On the way! Head over to your inbox to download your book!

20 Ways to Monetize your Social Strategy Optin Mockup Ad

Learn how to turn your social profiles into streams of revenue!

Pop your email in below and I'll send this free eBook right over.

Want More?

You have Successfully Subscribed!

12 Ways to Grow your Facebook Group Optin Mockup Ad

Grow your group authentically without spam!

Here are 12 active ways you can grow your group right now without spamming your friends and family.

Learn how to build a solid growth strategy your audience will love.

Just pop your email address in the form and I will send it right over!

Want More?

On the way! Head over to your inbox to download your new worksheet!

20 Questions to Define your Ideal Client Optin Mockup Ad

Marketing and sales starts with knowing exactly who you're talking to!

Are you talking to everyone you meet and still having trouble getting sales?

Learn how to define your ideal client and start talking to the right people.

Just pop your email address in the form and I will send it right over!

Want More?

On the way! Head over to your inbox to download your new worksheet!

Pin It on Pinterest

Share This
Loading cart ...