Why is branding in imagery so important? If your company or your upline is giving you graphics to use in your marketing, why go through all the trouble of creating new graphics and visual components? Is it really important to reinvent the wheel?
Listen to this episode to learn just how important branding in imagery is and what it can mean for your social media marketing strategy.
Branding in Imagery
Hey, it’s Brenda Ster with Sassy Suite.
Here at Sassy Suite, we help direct sellers and social sellers not be spammy online. It’s our whole goal.
The whole month of April, we have been working on incorporating design into your personal branding.
Even if you sell a corporate brand — even if you sell for a direct sales company — you can still have your own original voice in your social content. The goal is to incorporate your own personality, your own design aesthetic, into your imagery.
So we’ve been talking all April about how to do that. Now we’re gonna wrap up the month of April — can you guys believe? It’s the end of April already! I can’t even, right?? Can’t even with this month. So we’re gonna wrap up April by talking about now how to bring that branding into your imagery. So this month we’ve touched on design, voice, fonts, colors, consistent aesthetics that you’re going to weave into your social imagery.
So it might be that you always use the same color palette. Maybe you love warm colors like gold and things like that. Maybe you love a cool palette that are more pinks and purples and aquas. Perfectly okay. The goal now is to weave those colors consistently into your design and your imagery so that when you start to make images — you make quotes, you make graphics — they start to look like you because you’re always using the same basic palette.
So whether it’s the consistent use of color, it’s the consistent use of two or three or four different fonts that you always use, and people start to say “I recognize those! Those look like Brenda and the Suite!” You kind of recognize our graphics — they’re always kind of pink and white and black with hints of aqua or gray. We always use the same three or four fonts…they always have a teeny little bit of a cheeky, funny in them. Our graphics kind of look the same.
So if you start watching branding, you start watching consistency in the brands that you follow, you’ll start to see that the look can be recognized before you even know who posted the graphic. That’s what we’re going for.
So the way that you can start to do that in your own graphics is by incorporating some of these consistent design elements into every image that you make. So whether you’re posting on Facebook — on your Facebook page, your Facebook group, on Instagram, whether you’re putting a cover on to a Pinterest board, you’re making a blog pinnable image — whatever you might be doing, you’re using the same design elements to add that level of consistency to your personal look. So that all of your images have the same watermark in the same font — you’re using the same three or four colors — that you love polka dots? You’re always using polka dots as your border.
Little things like this will make a big impact in starting to differentiate your graphics from anybody else’s,
Now the way that you’re going to stand out when you sell a Direct Selling or a multi-level marketing product is by having images that look original. And our goal is that your images are the ones that then get shared. So the more you can have that original look and not share the same graphics that everybody else is using, the better chance you have of creating that standout, authentic personally branded experience.
So that is our entire goal for this whole month, we’ve been talking about design and branding. You can go back and find any of our videos from the whole month right here on our page, [Brenda Ster -] Sassy Suite, Empower Social. They are all shareable, they’re all small, they’re all bite-sized.
Hopefully, you’ve got some good ideas and some branding tips so you can start to incorporate your own look into your own original imagery and your content is the content that gets shared. We have a whole new month coming in May. Stick with me here on the page — they’re gonna be pre-recorded, just like we’ve been doing these last few — but we’re gonna be talking specifically about direct sales business processes as it relates to your marketing strategy.
Booking, selling, parties, sponsoring… you guys — how do we do this in a nonspammy, authentic, relationship-based way that leads with value? We’re not trying to do all those spammy things that everybody hates. We’re trying to do it authentically, okay?
I will see you right back here later this week for our next video and our next Social Tip with Brenda. I’ll see you guys soon.
You guys… team pink right here. Team pink all the way.
Owning your own business doesn’t mean you have to do it all on your own! Come hang out with me over in my free Facebook group: Social Marketing for Direct Sales, with Brenda Ster.
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