fbpx

You’ve heard us praise the many accolades of Pinterest. It’s a favorite tool for many bloggers, direct sellers, and small business owners for driving traffic, promoting content, and ultimately boosting sales. But there is a lot more to Pinterest than simply promoting your products or blog posts. Here are three ways you can use Pinterest to grow your business even without pinning a single promotional pin.

3 Ways Bloggers Can Use Pinterest (besides just promoting their products)

1. Content Inspiration

Pinterest is a great place to look for inspiration. Step into your ideal clients’ shoes and think about some of the things they are likely looking for, then run the same search and see what topics come up. In no time, you’ll see recurring themes, ideas, and topics that relate to your business or blog. Use these searches to create a list of ideas for future blog posts.

2. Keyword Research

Pinterest’s built-in search tool is the perfect place to start your keyword research in two ways. First, as you begin typing in a word related to your blog or business, Pinterest shows you the top searches containing that keyword:

Using Pinterest for Keyword Research

Additionally, once you select your initial keyword, Pinterest tells you other terms people search for along with your keyword, sorted from the most searched to least searched from left to right:

Using Pinterest for Keyword Research

And if you click further onto one of those additional keyword, Pinterest will continue to show you the most searched terms included with your searches:

Using Pinterest for Keyword Research

And it will continue to do so until it runs out of search data to show you. This makes gathering your keywords for use on Pinterest easier and more streamlined. No more guessing at what your readers are searching for: simply start with a keyword and follow the trails all the way through until you’ve built a library of primary keywords and secondary, longtail keywords.

3. Add the Human Element Back In

Have you ever received photographs, reviews, testimonials, emails, thank you notes, or other positive feedback from your readers or customers? Why not show those off in a testimonials board on Pinterest? Or, create a Behind-the-Scenes board to house your favorite behind the scenes photos and antics. You can even create collaborative boards for your partners, affiliates, or clients. Pinterest is a powerful search engine, but it is also still viewed through human eyes — and those human eyes often like to make a human connection.

What fun and creative uses can you think of for Pinterest?

Working on your direct selling marketing strategy, and want reliable information to help untangle all this? Join us in our new and free group Elite Kickstart: Next Level Collaboration for Direct Sales Success. See you there!

#EmpowerSocial

3 Ways Bloggers Can Use Pinterest blog title overlay

Sign up to Get your Free Kickstart Workbook

Tired of scrambling to meet your goals? Hate feeling guilty for asking your friends to buy from you and help you reach your goals? Need a roadmap to show you how to get from where you are to where you want to be?

My Kickstart Workbook will show you the exact path you need to take to reach success in direct sales. And it's free!

Pop your email below and I'll send you the workbook right away!

You're in! Go check your inbox for your book.

3Ps EBook Mockup Ad for Site

Just what are the 3Ps?

My signature content strategy!

Learn how to build a solid content strategy your audience will love to engage with.

Just pop your email address in the form and I will send it right over!

On the way! Head over to your inbox to download your book!

20 Ways to Monetize your Social Strategy Optin Mockup Ad

Learn how to turn your social profiles into streams of revenue!

Pop your email in below and I'll send this free eBook right over.

You have Successfully Subscribed!

12 Ways to Grow your Facebook Group Optin Mockup Ad

Grow your group authentically without spam!

Here are 12 active ways you can grow your group right now without spamming your friends and family.

Learn how to build a solid growth strategy your audience will love.

Just pop your email address in the form and I will send it right over!

On the way! Head over to your inbox to download your new worksheet!

20 Questions to Define your Ideal Client Optin Mockup Ad

Marketing and sales starts with knowing exactly who you're talking to!

Are you talking to everyone you meet and still having trouble getting sales?

Learn how to define your ideal client and start talking to the right people.

Just pop your email address in the form and I will send it right over!

On the way! Head over to your inbox to download your new worksheet!

Pin It on Pinterest

Shares
Share This