Just what is social warm up in direct sales?
Let’s face it — direct sales has a bit of a reputation. And it’s not entirely un-earned.
By practicing social warm up in your direct sales business, you can avoid being lumped in with all the direct sellers who are out there building the spammy reputation. Here are some tips on how you can do just that.
Social Warm up in Direct Sales
Hey, it’s Brenda on Sassy Suite.
Here in the suite, we are committed to helping direct sellers not be spammy online. Now, here’s one of the things you guys — here’s one of the things. The reason people think direct sellers are spammy is because you only post about your business.
You come out of the blue, you come out of the woodwork, when someone says, “well who knows somebody –” and then 40 people post their link — who have no relationship at all — but the person who’s asking.
And it looks spammy because guess what: it is!
If all you’re doing is posting business, business, business, you’re not building any relationships. You’re not focusing on community. You’re not creating value of why someone would want to hang out with you and still support your business.
So, here’s the thing. Today, we’re going to talk about social warm up. This is a really, really important part of your process. This is a regular and ongoing part of having a social media-based business. Social warmup is the process by which you are being social on social media.
It’s as easy as that — being social on social media.
Imagine that, right?
So here’s what that looks like.
This means being social with your friends and family. Being social in Facebook groups where your ideal client might be. Building relationships online and extending value and inviting people to become friends with you. Using the privacy controls and the custom list features on Facebook strategically — both in terms of proactive socializing and in terms of what content you’re sharing on your own personal profile so you are controlling the privacy and people don’t have to see all about your personal life.
This is all strategy, right? This is all strategy.
But what ends up happening is we participate in Facebook groups and then someone comments and says “Business Friday!!”
Everyone drops their link. It’s purely a spray and pray — a spray and pray method, y’all — or it’s a drop and run — drop your link and run away as fast as you can.
You have no relationship in those groups.
That’s not what we’re about. That’s partly why we don’t allow any promotion in any of our Suite groups — because of this reason alone. We don’t want people to dump and run, we don’t want people to spray-and-pray.
Okay? We want to be relationship-centric, value-centric.
So my goal and my challenge for you with social warm up is just like it sounds: warm up — keep social — go out to your friends list, go out to your social networks that you engage in, and be social. Comment and like and chat with your friends. Keep people warm so they remember that you are still friends. So that somewhere down the road where there may be a business opportunity for you to become referraable or to extend value from your business, it’s not gonna look like this out-of-the-blue-I-haven’t-heard-from-you-in-five-years cold message, cold contact…because we’ve been chatting about other things. You liked the picture of my kids and commented that we stayed in the same place in Hawaii on vacation.
You have a relationship besides your business.
Social warm up is an active part of your social marketing plan.
My challenge for you is this: take your phone, set a timer so you don’t get sucked into this — set a timer — and 10 or 15 minutes a day, go through your friends and go through your newsfeed… comment and like. Engage with your friends.
It’s as easy as that.
So, this is a really active part of staying relevant, staying top of mind, and being about more than your business — because we do business with people we know like and trust. We do business with our friends.
That’s our challenge for social warm up.
Hope you guys are having a great day, and I’ll see you around the Suite.
Working on your direct selling marketing strategy, and want reliable information to help untangle all this? Join me and my team in my new and free group Social Marketing for Direct Sales with Brenda Ster. See you there!