After you join a direct sales company, the next decision you need to make is how you want to put together your marketing strategy (and what type of content you should post that will help drive you to your goals).
The answer? Lifestyle content.
While you may be tempted to post all about your new business, your new products, and all those amazing hostess rewards, the truth is it’s your lifestyle content that is going to draw new customers to you.
Learn about what lifestyle content means, how it can make an impact in your direct sales business, and how you can use it to help drive your marketing strategy.
Lifestyle Content and the 3Ps of Social Media
Hey everybody, it’s Brenda Ster here in Sassy Suite.
Our goal in the Suite is to help direct sellers not be spammy online by building better marketing plans.
So today, and actually today and the next time, we’re gonna be talking about content. What should you be posting on your social media channels to get people interested and engaged with you?
Hint — it’s not about posting business stuff…it’s just not. It’s not all in fact.
So here’s what it’s about. It’s about posting lifestyle content. We call it the 3 Ps of social content: personality, purposeful, and promotional. So we’re gonna talk today, really, about personality content.
Personality content is lifestyle content. It’s stuff that helps people get to know you:
- What are you all about?
- Where do you live?
- What makes you laugh?
- Tell me about your family.
- What are you willing to share publicly because it (becomes part of your marketing story).
- But still, what is your lifestyle story?
- What’s your vibe?
- Are you funny?
- Are you motivational?
- Are you quirky?
- Are you weird?
- Are you awesome?
- What’s your favorite color?
- What’s your object?
- What’s your — what’s your lifestyle about?
- Are you a busy, on-the-go professional?
- Are you a busy, on-the-go mom?
- Are you a stay-at-home mom?
- Where — where do you fit?
- What’s your story?
That’s lifestyle content. I call it narrating your life.
Now, a lot of people will say. “but Brenda, Brenda, I’m so boring.”
Y’all, get up in here with me on this one. I work at home. I work all the time, and I never go anywhere. Literally ever — I work at home, I never go anywhere… I am the most boring person there is.
If you think leaving the house is what makes you interesting, you are missing the point of narrating your life, okay?
I talk about what I’m wearing, what crazy thing my hair is doing, what I had for lunch. Because part of your lifestyle story is what is all about you that makes you relatable and interesting to somebody else.
So my challenge for you to think about is what happens in your daily life that can be made a little bit funny. That can be made a little bit self-deprecating. That can be made a little bit quirky. That can be made to say “raise your hand if you had SpaghettiOs for lunch today like a 12 year old.”
Because I’m 48 going on 12, y’all. That’s why.
It’s relatable — its quirky, its lifestyle, its narrating your life.
That’s really all of our social content personality is what it’s all about.
So when you start to think about how you’re going to attract people toward you with your marketing plan — again, it’s not about what you sell. It’s about the brand of who you are, okay? And that’s your personality and your vibe and your humor and your story. A lot of this is simply narrating our daily life — that’s really all it is.
I don’t want you guys to overcomplicate this and say “I have to have this big story to tell” and “I have to be someone who’s way more interesting than I am.”
Guess what. Something in your daily life is incredibly relatable to somebody else who is saying, “I wish there was somebody who could kind of connect and relate to what I’m dealing with and going through on a daily basis.”
That’s lifestyle content.
So, comment below… tell me: what are some examples of lifestyle content that you’ve posted recently that have had high engagement. That have been working for you. Give me an example of what you’ve been talking about, okay?
And let’s have a conversation about this.
Lifestyle content is sort of the easiest one, because it’s just narrating your life, that’s really all it is. So, if you hangout in the Suite, you start to notice that, yeah, I talk about my favorite color and I talk about my kids and I talk about what TV I’m watching. Narrating my life. Not very exciting because guess what — I never go anywhere.
Y’all think I’m joking about that… I’m really not. My husband’s retired and he does all the kid stuff, all the shopping… I never go anywhere — ever. And I kind of love it. I’m a hardcore homebody.
So, if you think your life is boring, I’m gonna challenge you to rethink that notion. If you think that you don’t have a story to tell — that somebody else who also thinks they are equally boring, you can amplify that voice and make it something quirky, funny, and lifestyle-oriented.
All right guys, so, hey, comment below, tell me about your lifestyle content and if you have not yet picked up our giant new workbook called Kickstart your Social Marketing Direct Sales Strategy — Kickstart your Social Marketing Direct Sales Strategy — pick it up at sassysuite.com/kickstartworkbook. It is giant, it is awesome, it’s our brand new, 35-page — you guys, we have never made a free workbook this big.
It’s like — this big.
Alright guys, I’ll see you around the Suite. I’ll see you next time! Bye!
Owning your own business doesn’t mean you have to do it all on your own! Come hang out with me over in my free Facebook group: Social Marketing for Direct Sales, with Brenda Ster.