One of the cornerstones of any business is to be able to identify your ideal client. Without that, you’re just yelling into a megaphone and hoping that someone comes along who is willing to listen to you. Your ideal client is the person who needs what you have...
The world of direct sales has come a long way since Peg first tried to apply astringent to the scars on Edward Scissorhands’s face, “Avon calling!” Back in the 70s and 80s, direct sales companies were limited to just about a half a dozen or so. But...
What does authenticity in marketing mean to your brand? On the surface, we all know authenticity denotes integrity, honesty, and transparency. But what does that mean for your brand? And more importantly, how does that apply to your marketing strategy? During this...
Many people miss their mark when it comes to the mass market versus niche marketing. The concept seems so simple that they actually overcomplicate it. That’s because when these marketers develop their campaigns, they do so with everyone in mind – the mass...
When we work with clients who are trying to focus on recruiting, we always ask them to first explain their sales processes and systems. And many times, their answer feels a bit fuzzy. They don’t have a sales funnel, or sometimes they don’t know what a...
Have you noticed the number of people complaining about ads, promotions, and network marketing lately? It seems like everywhere we turn, someone else is pitched out. New articles are written weekly complaining about ads, newsletters, commercials, the commercializing...
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