What Should I Sell? The Definitive Guide to Joining a Direct Sales Company
The world of direct sales has come a long way since Peg first tried to apply astringent to the scars on Edward Scissorhands’s face, “Avon calling!” Back in the 70s and 80s, direct sales companies were limited to just about a half a dozen or so. But...
Authenticity in Marketing, #SocialMarketingChat
What does authenticity in marketing mean to your brand? On the surface, we all know authenticity denotes integrity, honesty, and transparency. But what does that mean for your brand? And more importantly, how does that apply to your marketing strategy? During this...The Difference between the Mass Market and Niche Marketing
Many people miss their mark when it comes to the mass market versus niche marketing. The concept seems so simple that they actually overcomplicate it. That’s because when these marketers develop their campaigns, they do so with everyone in mind – the mass...
Sales Funnel for Direct Sellers
When we work with clients who are trying to focus on recruiting, we always ask them to first explain their sales processes and systems. And many times, their answer feels a bit fuzzy. They don’t have a sales funnel, or sometimes they don’t know what a...Network Marketing in an Over-sales Pitched World
Have you noticed the number of people complaining about ads, promotions, and network marketing lately? It seems like everywhere we turn, someone else is pitched out. New articles are written weekly complaining about ads, newsletters, commercials, the commercializing...Get a Content Strategy!
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