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We talk about blogging all the time. In our groups and in our newsletter, we talk about all the reasons every direct seller needs a blog.

Needs a blog.

Leaping from direct seller to blogger can feel like leaping a tall building in a single bound.

Seriously.

Blogging itself isn’t terribly hard (especially if you have some help with the techy stuff) and it can make a huge difference in your direct sales business.

Five reasons every direct seller needs a blog

1. Rise to the top

Blogging takes time and resources, so not everyone does it (and even fewer do it well). There may be thousands of consultants who sell what you sell. Everyone has a replicated website, everyone has a Facebook page, but not everyone has a blog. Blogging is at the top of the social media pyramid. And the top has the best views!

2. Get off Facebook

I love Facebook as much as the next girl (maybe even a little more than the average bear). But, I don’t own Facebook. I don’t control Facebook. I can’t tell Facebook what content to show my fans or control the way Facebook looks. As a small business owner, you can’t rely on Facebook to be the only way you find new customers or connect with existing customers. It’s too much of a risk to rely solely on a platform over which you have zero control.

Plus, believe it or not, some people actually aren’t on Facebook. (Crazy, right? But, it’s true!)

3. It’s 100% You

When you create a blog it is 100% you: your color scheme, your fonts, your voice, your personality. There’s no better way to showcase the 3P’s of social content. A blog allows you to be completely authentic and showcase content that appeals to your ideal client.

4. Expanded Presence

Google has a serious crush on blogs. By blogging, new customers can find you (instead of you having to find them). When you write about trending topics and have good SEO, new customers will find you. And, by including a call to action in your post, you can funnel the reader to your community or opportunity group.

5. Become an authority

People are already going to Google to learn about your product. “How do I,” “what is…” Answer those questions and people will see you as an authority. Think about it, you’ve probably done the same thing and found one or two people who are answering all of your questions. That someone could be you!

Blogging isn’t hard. And it’s incredibly rewarding. But it can also be overwhelming.

#EmpowerSocial

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