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Recommended Tools and Systems
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Latest Articles on Small Business News
Batching Your Work To Maximize Your Efficiency
I know, I know... I'm the first person to tell you to stop calling your business a side hustle. And that is a very important mindset shift to make, but that doesn't mean you can actually work your direct sales business full time. Sometimes, you just don't have the...
8 Ways to Maximize your Direct Sales Black Friday Weekend
You’re not crazy, right? You know how big Black Friday can be for direct sales.
The 3 Ps of Social Media Content Strategy
Why are the 3 Ps of Social Media Content Strategy important? Because sometimes, those 3 Ps are all you have to help you stand out from other consultants you are selling the same brand and the same products you're selling. Those 3 Ps are all that's keeping you from...
Identify Your Ideal Client: Who are you Talking To?
One of the cornerstones of any business is to be able to identify your ideal client. Without that, you're just yelling into a megaphone and hoping that someone comes along who is willing to listen to you. Your ideal client is the person who needs what you have and who...
Lifestyle Content and the 3Ps of Social Media
After you join a direct sales company, the next decision you need to make is how you want to put together your marketing strategy (and what type of content you should post that will help drive you to your goals). The answer? Lifestyle content. While you may be tempted...
How to Have a Successful Booking Blitz in 2020 (and fill your calendar)
How would you love to fill your calendar with parties? A booking blitz may be just what you need. But no ordinary booking blitz will do. You’ll need strategy.
Social Warm up in Direct Sales
Just what is social warm up in direct sales? Let's face it -- direct sales has a bit of a reputation. And it's not entirely un-earned. By practicing social warm up in your direct sales business, you can avoid being lumped in with all the direct sellers who are out...
Outcome-Based Goals
What are outcome-based goals? Outcome-based goals are manageable goals that focus on the immediate numbers we're after. They help us keep track of where we are on the roadmap to our ultimate goals. If you're having trouble settings outcome-based goals, listen to this...
Running… A Business: 29 Reasons Why Running a Race is like Running a Business
My husband Tom is a runner; he has been for 30+ years. He does marathons and half marathons all over the world. He’s the kind of weirdo who wakes up at 4am to go run 10 miles on a random Tuesday. And he actually enjoys it. Yea, I don’t get it either. So I sort of...
Understanding the Social Marketing Funnel
We talk about funnels all the time, but do you know what a social marketing funnel is or how to leverage it for your direct sales business? Listen to this episode to learn the about the foundation of a social marketing funnel and how it can help expand your business...