Ladies, gather ‘round! It’s time to celebrate the most important love of all—female friendships. Galentine’s Day (aka February 13th) is all about honoring the incredible women in our lives, whether they’re our ride-or-dies, business besties, or the ones who always text back, “You up?” when we need them most.
And guess what? As direct and social sellers, this day is an absolute goldmine for engagement. Because what do we do best?
We build relationships. What do people love to do? Celebrate friendships.
And what happens when you mix those two together? A community-driven, heart-filled, feel-good moment that just so happens to be an amazing business opportunity.
So, let’s talk about how to celebrate, connect, and (subtly, strategically) boost your sales while making it fun for everyone.
First Things First: What the Heck is Galentine’s Day?
Galentine’s Day started as a joke—literally. It was invented by Leslie Knope on Parks and Recreation (shoutout to my fellow sitcom lovers) as a day to “kick it, breakfast-style” with your best girlfriends. But, like all great things—high-waisted jeans, leopard print, and “treat yourself” mentality—this fake holiday became a whole vibe.
Now, it’s an actual thing. And let’s be real: as women, we deserve more than just one commercialized holiday where we get overpriced chocolates and gas station flowers. Galentine’s Day is for US. The women who uplift, support, and occasionally send unhinged voice notes when things get messy.
Why Galentine’s Day is a Direct or Social Seller’s Dream
At its core, Galentine’s Day is about celebrating relationships—and last I checked, that’s the entire foundation of social selling.
Here’s why you should be all over this holiday:
✅ It’s a built-in engagement booster. People love to talk about their besties! Give them a reason to tag, comment, and share.
✅ It’s a non-salesy way to market. This is about fun and connection first—which means when you do sell, it feels natural.
✅ It strengthens your community. Whether you have a VIP customer group, a business team, or a loyal following, this is a chance to bring them together.
How to Celebrate Galentine’s Day in Your Business (Without Being Cringey)
Let’s make this easy. Here are some simple, fun, and not-at-all-awkward ways to turn Galentine’s Day into a major engagement moment.
1. Host a Virtual Gal Pal Party
Who doesn’t love a reason to gather online with their besties (in sweats, from the couch, wine in hand)? Whether you go live in your Facebook group, host a Zoom, or run an Instagram party, this is your chance to bring your community together.
Ideas for Your Event:
- Waffles & Wine Night – Because Leslie Knope would want us to. Invite your audience to show up with their favorite brunch food and beverage for a laid-back virtual hangout.
- Bestie Trivia – Create a fun quiz about famous female friendships (Thelma & Louise, Oprah & Gayle, Meredith & Cristina—you get it).
- DIY Gift-Making Workshop – Teach a simple DIY using your products (if applicable) and show how they make great Galentine’s gifts!
✨ Engagement Idea: Have everyone bring their “most extra” coffee mug or favorite ridiculously specific candle scent and share them in the chat.
2. Run a “Tag Your Bestie” Giveaway
Want to really blow up your engagement? Make it about them.
How to Set It Up:
- Ask your followers to tag their best friend and share what makes them amazing.
- Have them tell a fun story or drop an inside joke (because we all love a little tea).
- Randomly pick a winner (or two!) to receive a fun prize.
✨ Engagement Idea: Share YOUR bestie and why you love them. Bonus points if it’s a hilarious throwback pic.
3. Drop a Limited-Edition Galentine’s Bundle
If your products fit the vibe, package them up as the ultimate “treat yourself” or “gift for your bestie.” Even better? Make it a Buy One, Gift One deal.
Ideas for What to Sell:
- Skincare/self-care items (Because we deserve spa days at home!)
- Jewelry or accessories (Bestie bracelets, anyone?)
- Digital courses or services (Offer a BFF discount where two people can join for a lower price!)
✨ Engagement Idea: Have followers vote on what goes into the bundle. Make it feel exclusive!
4. Create Shareable Galentine’s Content
Not up for hosting an event? No worries—your content alone can make this day a win.
What to Post:
- “Tell us about your ride-or-die!” – Invite followers to share their bestie stories in the comments.
- “Which Bestie Duo Are You?” Quiz – Think: Golden Girls, Sex and the City, Grey’s Anatomy pairings.
- “What’s your friendship love language?” – Give them options like Hype Woman, Truth Teller, Shows Up with Snacks, etc.
✨ Engagement Idea: Use IG Stories polls and ask, “Would your bestie bail you out of jail or be in the cell with you?” (We already know the answer, but let’s confirm.)
5. Send a Love Note to Your Community
Galentine’s Day is all about appreciation. Why not use it as an opportunity to thank your audience, customers, or team?
What to Say:
- To your customers: “You make my small business possible, and I’m beyond grateful for your support. Thank you for being part of this journey!”
- To your team: “This business wouldn’t be the same without each of you! Your hustle, heart, and humor make every day better.”
- To your social media community: “Every comment, like, and DM makes this space feel like a sisterhood, and I wouldn’t trade it for anything.”
✨ Engagement Idea: Offer a Galentine’s Surprise (like a discount code or bonus gift) for anyone who opens/responds to your email.
Your No-Stress Galentine’s Day Plan
Want to keep it simple? Follow this easy plan:
📅 1-2 Weeks Before: Announce your plans and get people excited. Start teasing the holiday!
📅 1 Week Before: Promote your event/giveaway/bundle—whichever strategy you’re using.
📅 Feb 12th: Drop reminders. Get people tagging their besties and hyping up the day.
📅 Feb 13th - Galentine’s Day! Host the event, post your heartfelt message, and engage like crazy!
📅 Feb 14th: Transition your content into self-love and treat yo’ self vibes.
Galentine’s Day is fun, engaging, and an easy way to connect with your audience without feeling “salesy.” Whether you host a virtual party, run a bestie giveaway, or just post some fun content, it’s a perfect opportunity to celebrate friendship, show appreciation, and make your brand feel like home.
Looking for some easy images to share to warm-up for Galentine's Day? I GOT YOU!