If the idea of recording a video to promote your product makes you want to hide under the nearest blanket with a bag of chips, you're not alone.
For many direct and social sellers, video can feel intimidating, or worse, it can feel pushy. But here's the truth: video works. And the even better truth? You can absolutely use video to sell without feeling like a walking infomercial.
Whether you prefer short-form Reels or long-form Lives, video is one of the most powerful tools in your selling toolbox, because it's you - your most authentic self. The key is shifting your mindset from "selling" to "connecting." Let’s break it down.
Want to listen instead?
Here’s a 10-minute deep dive on this week’s strategy — perfect if you’re making dinner, walking the dog, or sipping a Diet Coke on your break. 👇
Why Video Works (Even When You Think You’re Bad at It)
People buy from people. Always have, always will.
And video is the fastest way to let your audience see you, hear you, and trust you.
When someone watches a video of you talking about your favorite product, sharing a behind-the-scenes peek, or (and this is key) telling a personal story, they connect with you on a deeper level than any graphic or caption ever could. That connection builds trust. And trust leads to sales.
You don’t have to be perfect on camera. In fact, please don’t be. Your audience wants real, not rehearsed. Show up as you are, and talk like you would to a friend.
Long-Form vs. Short-Form: What’s the Difference?
Long-Form Video (5+ minutes)
Think Facebook Lives or YouTube videos. These give you space to go deeper:
- Share your product story or how you use it
- Do a demo or tutorial
- Teach a tip related to your niche
Best part? You don’t have to script the whole thing. Have a few bullet points and just talk it out. I've started dual-streaming to both Facebook and YouTube, and I looooooove it!
Short-Form Video (15-90 seconds)
Think Reels, TikToks, or YouTube Shorts. These are quick, snappy, and more about grabbing attention:
- Show a quick before/after
- Share one surprising tip
- Use a trending audio with your spin
If long-form builds trust, short-form builds reach. Use both for best results.
In fact, do both! Take your long form video, download it, and then use Opus Pro to automatically slide it up into shorts you can use on TikTok or Instagram.
How to Sell Without Feeling Salesy
You don’t need to say, "Buy this now!" to make a sale. In fact, it’s often better if you don’t. Try these video ideas instead:
1. Tell a story
How did this product change your routine? Make your life easier? Make you feel more confident? Share that.
2. Educate
Show people how to use your product or give a helpful tip that naturally leads to your offer. "Here’s how I organize my day, and yes, I use this planner I sell because it actually keeps me on track."
3. Entertain
Use humor or trends to keep things fun. When people laugh, they remember you.
4. Show, don’t tell
Let your video do the heavy lifting. Demonstrate. Compare. Reveal. Your viewers will connect the dots.
Tips to Get Started (Even If You Hate Being on Camera)
- Start with voiceover. Show your hands, your workspace, or your product - and narrate what you’re doing.
- Use text on screen. Film silently and add captions later.
- Batch film when you’re feeling confident. Then you’re not chasing the energy every day.
- Set up a "video spot" in your home. Good lighting and a clean background go a long way.
- Talk to one person. Imagine your best customer sitting across from you and just chat.
Considerations for Direct & Social Sellers
Let’s get specific. If you’re in direct or social sales, video can:
- Increase product visibility with short demos that show the value quickly
- Support your team with training videos they can rewatch
- Build brand loyalty by sharing your unique story and approach
- Create curiosity that leads to conversations in the DMs
- Highlight promotions without feeling pushy ("Hey, this month's customer fave is back in stock, here's why we love it!")
Common Mistakes to Avoid
- Trying to be someone you’re not (your friends don’t use a radio voice, and neither should you)
- Over-explaining or talking too long without value
- Not adding captions (lots of viewers watch on mute)
- Only doing one type of video (mix it up!)
Final Thoughts: Progress Over Perfection
You don’t need to be a professional YouTuber. You don’t need a ring light or a fancy mic. What you do need is the willingness to show up.
One imperfect video is better than no video.
So start small. Share a tip. Unbox a product. Show your face. Then do it again.
Because when you lead with value, story, and connection, your videos won’t feel salesy. they’ll feel helpful. And that’s what keeps people coming back.
I created a brand new READY SET RECORD freebie to help you get started. Grab it below!