Because you are the brand — not the product, not the party, not the logo.
Spoiler alert: Your personal brand isn’t your company’s logo.
It’s not your product line, your upline, or the monthly sale.
It’s you.
Your favorite coffee mug. Your playlist. Your messy bun and Diet Coke. The color you wear when you need to feel unstoppable. The way people feel after they’ve spent five minutes with you — on Zoom, in a post, or in your DMs.
That’s your brand.
So if you’re feeling invisible online — like your content’s falling flat, or your posts get more love from your Aunt Debbie than your dream customers — it might be because you haven’t fully owned your personal brand yet.
Let’s change that.
When I first dipped my toe into social selling, I thought branding meant matching fonts and a cute profile pic. And that's where most people start - AND THAT'S OKAY.
I downloaded every free Canva template I could find, slapped my company’s name across everything, and posted like a robot with a commission check.
I wasn’t building a brand. I was borrowing one.
The real shift came when someone commented on a totally random behind-the-scenes post with,
“This feels so YOU. I love your energy!”
That one sentence cracked something open. I realized people weren’t connecting with my product. They were connecting with my presence.
They liked how I showed up. The way I told stories. My love for Sharpies and sassy quotes and how I somehow made goal-setting feel fun and not like homework.
That’s when I finally got it: A personal brand isn’t something you create. It’s something you uncover.
What Is a Personal Brand Really?
Let’s break it down into two parts:
1: Object + Visual Association
This is where we get a little more fun and tactile. Personal brands are built through visual patterns and familiar “objects” that feel so you. And best part? You get to decide what they are! Object association is the easier side of branding, since it's visual and easily identifiable. The goal here, is that people see something that reminds them of you.
- Your favorite color (Do you always show up in pink? Neutrals? Navy and gold?)
- Fonts, filters, design elements (Playful? Feminine? Bold? Minimal?)
- Personal quirks (Coffee mug collector? Candle junkie? Always has a Sharpie in hand?)
- Signature phrases, emojis, or hashtags
- Backgrounds in your videos or photos that repeat consistently
These associations build familiarity, and familiarity breeds trust.
Branding example: If you’re the girl who always has a coffee in hand and wears graphic tees with motivational sayings, lean into that. Make it intentional. Let people recognize your content in one scroll-second because of how it looks and feels.
2: Emotional Association
Your personal brand is how people feel when they interact with you. Do they leave your content feeling:
- Motivated?
- Brave?
- Calm?
- Energized?
- Seen?
Think about the vibe you want to leave behind, like a signature scent of confidence and clarity. Branding is energy — and your energy is your magnet. My goal is that people feel seen, brave, valued, empowered and supported - so that weaves through everything I post!
So ask yourself: What do I want people to say about me when I’m not in the room (or on the scroll)?
Branding example:
If you want to be seen as encouraging and empowering, are your captions uplifting? Do you tell stories of overcoming? Do you speak to the version of your customer who needs a pep talk?
Quick Personal Brand Check-In:
Answer these questions honestly:
- What’s your go-to color palette? (Not just for graphics, but clothes, nails, backgrounds.)
- What objects do people associate with you? (Notebook, Diet Coke, pink lipstick, crystals?)
- What emotional tone runs through your content? (Inspiring, fun, cozy, bold?)
- What kind of stories do you tell — and how do you tell them?
- Do people recognize your posts without seeing your name attached?
If you’re drawing a blank… no shame. This is your starting point and something to think about.
Considerations for Direct & Social Sellers
Here’s the deal: When you sell for a brand, your personal brand is what makes people choose YOU.
Thousands of people sell the same mascara, protein shake, or planner. So what makes someone shop from you?
It’s how they feel about you. It’s what they remember about you.
Want to be more than “just another rep”? Try this:
- Stop hiding behind corporate graphics and start showing your face
- Share daily-life moments that build connection (not just conversion)
- Curate visual consistency: same colors, same style, same “you”
- Let your quirks out — the things that make people go “that’s so her”
- Build emotional equity — inspire, support, and entertain
Oh, and pro tip?
Start tracking how people talk about you. Look at your comments, your DMs, your reviews. Are people using the same words? That’s your brand language. Use it more.
Final Thought: If You’re Going to Show Up, Show Up as YOU.
You don’t need to become more polished. You need to become more you.
Your brand isn’t the filter. It’s the story behind it. It’s the messy middle, the big dreams, the random tangents, the “just me being me” that builds connection.
Be seen. Be scroll-stopping. Be memorable.
Because once you define your personal brand, you stop being invisible — and start being irresistibly influential.
Need some help defining your visual brand? I GOT YOU, BOO! ⬇️