
Ready to Turn Your Influence into Income?
Sick of posting into the void, chasing sales, or wondering if you’re even doing this “online business” thing right? You're a mighty team of one, and you've got the influence. Now let's help you monetize it - without the burnout, the icky bro marketing, or starting over from scratch.
You Tried the Parties... the Posts... the Prayers. Now Let's Get a Plan.
If you’re doing all the things but still not getting consistent sales - or if you're ready to stop guessing and actually grow - this is for you. Here’s your custom roadmap to smarter systems, savvy AI, and sustainable success:
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TAKE THE QUIZ
Take the Free QuizGet crystal-clear on what’s really holding you back - and how to fix it - by finding out your exact systems stage and clear next step.
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BECOME AN INSIDER
Become an InsiderGet exclusive weekly member emails with focused systems, AI tips, and content ideas that build engagement and convert to sales.
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JOIN THE CIRCLE
Join the CircleScale with advanced strategy, coaching, a mastermind of peers, and high-level support, plus exclusive AI agents, and community.
Figuring it out on your own isn't a business plan, and it's holding you back from moving passionately toward your goals.

Hi Bestie, I'm Brenda!
Die-hard GenXer, Social Marketing Enthusiast, AI nerd, Speaker, and Sassy Storyteller.
I help women over 40 shift from "just selling stuff" to building online brands that serve value, authenticity, heart, and storytelling, and crush the sales.
After a decade of coaching and creating content, I’ve cracked the code to online income: Monetizing your influence with social systems, AI, and strategy.
I've built multiple 6 and 7 figure businesses, and now help thousands of women build their own empires.
Whether you’re brand new or burned out, I’ll help you build the systems to sell smarter, not harder.
Not Sure Why It’s Not Clicking? The Social Systems Quiz Knows All.
You’ve tried being consistent. You’ve followed the scripts. But deep down, you know your business needs more than another Canva graphic or flash sale.
Take the free quiz to find out what stage you’re really in, and get a customized action plan built for your real life and actual goals.
This isn’t fluff. It’s clarity you can actually use.
Brenda's Faves!
I'm just slightly obsessed with sexy workbooks and guides. So I put my favorites together in one easy spot.
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FREE: Leveraging AI for your Business - 50 ChatGPT Ideas for Direct + Social Sellers
Regular price $0.00 USDRegular priceUnit price / per -
How to Create Your Personal Brand: Workbook + Customizable Mood Board Template
Regular price $9.00 USDRegular priceUnit price / per$29.00 USDSale price $9.00 USDSale -
From Idea to Income: 100 Digital Products You Can Sell Online (Starting Today)
Regular price $7.00 USDRegular priceUnit price / per$27.00 USDSale price $7.00 USDSale -
Canva Customizable 220 Square Graphics Template Pack
Regular price $9.99 USDRegular priceUnit price / per$15.99 USDSale price $9.99 USDSale
If you’re still doing it all manually, sister, you’re working too hard. Let's hire AI-powered systems as your virtual assistant!
From the Weekly Blog
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How to Sell More Using Video Without Feeling Sa...
If the idea of recording a video to promote your product makes you want to hide under the nearest blanket with a bag of chips, you're not alone. For many...
How to Sell More Using Video Without Feeling Sa...
If the idea of recording a video to promote your product makes you want to hide under the nearest blanket with a bag of chips, you're not alone. For many...
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Embracing the Mindset of AI for Direct + Social...
Think AI is cheating? Think again. Here’s how AI can help direct and social sellers amplify authenticity, not replace it.
Embracing the Mindset of AI for Direct + Social...
Think AI is cheating? Think again. Here’s how AI can help direct and social sellers amplify authenticity, not replace it.
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Social Marketing 101: What is a Marketing Funne...
Learn what a funnel really is and how to use it to boost sales as a direct or social seller. Simple tips using Awareness, Consideration, Conversion, Advocate.
Social Marketing 101: What is a Marketing Funne...
Learn what a funnel really is and how to use it to boost sales as a direct or social seller. Simple tips using Awareness, Consideration, Conversion, Advocate.
Let customers speak for us
from 70 reviewsAnother ideal client reached out this week... someone who's been in my community forever but it wasn't until I started posting in a way that built on everything we learned about community engagement and creating a safe place, plus speaking more and more directly to my ideal client, that she ever engaged in the group.
Now she's in my private messages and sharing things that both make my heart hurt (that she's been struggling so much) and at the same time, I feel hope, because I know I have tools to help her. And because of everything we've been learning the last 6 months, and I've gone deep into applying... she finally felt heard enough in my content, and safe enough to reach out privately.
I'm going so deep in applying what we're learning from the Circle deep dives that I've experienced tremendous growth in multiple areas of my business. 💜 I'm also working on email strategy, and leveraging AI to save time in multiple areas of my business.
And for the second week in a row, someone in my ideal client bracket is reaching out to me, without me prompting it, just because of the difference in how I've been showing up. 🙂

The social marketing toolkit was wonderful! It gave me insight on revamping my social media for my business.

This is where I need help!! I do the work and my organization skills need help! I have missed Replenishing orders from not being organized. This got me on the right track. Thank you!

Lots of great trackers to help in your business

I am really more than pleased with the training you did for Team Sparkle, and the free guides you've offered!

I'm a V-neck kinda gal but this shirt is so soft, you don't feel like you are getting choked. Hint....V-shirt next go round 🤣

Perfect for tracking your social stats

Shirt is soft and comfy and the design in one of a kind! Proud to wear it and support the Circle!

I love the design and it fits well! It's cool in my craft room so I'd like to wear it there but I don't want to get ink on it! I'm going to be selective about the locations you will see me wearing it!

No more trying to figure out numbers, engagement, insights. I have the numbers right in front of me and can track growth easily.

Herd is the Word is such a cute saying and the story of the Circle of Elephants is one of my favorite. This cup is a great size and I love the design.

This e book is such a wonderful help when you are at loss for what to post! It has helped me so much!!

This guide is packed full of great information! I've learned so much reading it and now I'm ready to try the things. Thank you, Brenda Ster, for all you do for us.

Sometimes I need to reevaluate my social media posts because I feel like if my company is running a sale I’m just seeing so many sales posts in my group or on my other social channels. I love how Brenda has created the three P’s as a great reminder of how much we should be sharing of our personality, which is a lot, versus purposeful which adds value and then of course, promotional to try and close the sale. This is every social sellers direct guide, and I must have for a successful business!

I have learned so much in the 3 months I have been in the circle. I can’t wait for the next 3 months.

You don’t need to burn out to stand out. You just need better systems and a little sass. Brenda Ster
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